In order to draw attention you need to be unique, stand out with a clear focused message! In fact customers developed “generic blindness” to generic statements. The heading states “Best products, Lowest prices, Guaranteed!” That’s a generic heading which doesn’t tell me what’s unique about this listing or seller. Here are the elements that I’d add / change on this listing: Lack of clear focus Improving an already awesome eBay description template With the average eCommerce conversion rate being approx 2% – this leaves much room for improvement. This means that, out of every 100 visitors to this listing, 98.74 leave empty handed! The short answer is – No, it has many great elements but it’s still missing a few crucial ones.Īt the time of writing this post, the massage chair listing had 2,101,428 visitors and 26,478 sold items, which means a conversion rate of 1.26%.
Ok, so this is an amazing eBay description template but is it the best it can be? Did the seller nail the perfect eBay description template? This concept is beautifully summarized in one sentence – “Sell the Hole, Not the Drill” Martin Schneck in his article at – Benefits vs. I bought this camera because it lets me feel like a hipster photographer with an arsenal of fancy selfies and food pictures. I did not buy a camera because it had xx megapixels and xx shutter speed. This is such a stupid problem, I’ll be the first to admit that, but it’s still a problem.
I bought a camera because I wanted higher quality selfies and food Instagrams.
“People buy things because they solve a problem. Here are the elements that this seller uses to skyrocket his sales, followed by instructions on how you can easily add these to your listings – #1: Focus on benefits, not features! I discuss all of these throughout the posts on this blog, but what’s exceptional about this listing is it’s eBay description template. There are many factors that influence the “conversion rate” (how many visitors convert to customers) of your eBay listing – Price, title, category, seasonality, demand, feedback, competition, detailed seller rating etc…
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